Strategy

Engage your target market faster with our proven process

1) Identify your target buyer
Nothing is more critical in marketing than knowing your audience. According to one Harvard Business study, in the U.S., 85% of 30,000 new product launches failed because of poor market segmentation.

You can significantly increase the return on your marketing investment when you first spend the time to understand which market segments you should target, and identify your competitive differentiators. You must have a clear vision of the problems your target buyers are experiencing and connect with them on a personal level to communicate how your solutions can alleviate their pain.

2) Create a compelling message
Words are important. Seriously. Once you understand who your buyer is, it’s equally important to communicate with them in a way that resonates. It’s critical that you know what makes them tick, what keeps them up at night, and even a bit about their personality to develop ongoing engagement.

3) Develop a strategic plan
If you have taken the time to understand your buyer well, you will know where they turn for information on new solutions – this is where to focus your efforts – and your dollars! Connecting with them in a familiar setting and providing helpful information is key to converting prospects into customers. A narrow focus yields quicker customer acquisition.

Curious how this process can help your company?
Schedule a call to discuss how a more focused approach can help your business scale faster.