Engage your core market faster
Through our product marketing initiatives, we help guide you through a proven process of identifying your target buyer, defining a compelling message, and creating a go-to-market plan that will engage your core market fast.
I. Focus your Market
Nothing is more critical in marketing than knowing your target buyer. One study done by Harvard Business claimed that in the U.S., 85% of 30,000 new product launches failed because of poor market segmentation.
You can significantly increase the return on your marketing investment when you first spend the time to understand which market segments you should target, and identify your competitive advantages. You must have a clear vision of the problems your target buyers are experiencing and connect with them on a personal level to communicate how your solutions can alleviate their pain.
II. Focus your Message
Words are important. Seriously. Once you understand who your buyer is, it’s equally important to communicate with them in a way that resonates. It’s critical to know what makes them tick, what keeps them up at night, and even a bit about their personality to effectively craft a message that is compelling.
III. Focus your Efforts
Applying focus to all aspects of marketing yields more qualified prospects and quicker customer acquisition. If you have taken the time to understand your buyer well, you will know where they turn for information on new solutions – this is where to focus your efforts and your dollars. Connecting with them in a familiar setting and providing helpful information is key to converting prospects into customers.
Curious how this process can help your company?
Schedule a call to discuss how a more focused approach like our Level Up Marketing program can help you scale faster.
*Team training sessions are available covering the same strategic marketing methods we use when working 1:1 with clients. After completing a training session, your team will walk away with everything they need to execute on a new, targeted, customer acquisition plan.