Many small tech companies go directly from building a new solution to investing money in marketing tactics like digital marketing, social media, and PR. They skip the product marketing process entirely and end up paying for it in poor results and wasted money.
Our mission at Marketing Matters is to help small businesses scale faster by collaborating with them to clearly identify their target buyer, define concise messaging, and apply it in a proven process that aligns sales with marketing.
Taking the time to complete this process before executing tactics can make a world of difference in the quality of leads generated and the length of time required to close deals, ultimately improving customer acquisition and increasing ROI.
Specifically, we provide the following services:
• Improve quality of leads generated
• Connect with more qualified prospects
• Build a stronger sales pipeline
• Increase marketing ROI
• Shorten sales cycle
• Improve customer experience
• Create loyal, long-term customers
• Increase sales and marketing collaboration
With more than 20 years of experience in technology marketing, Melissa Lautzenhiser founded Marketing Matters to provide product marketing services to small tech companies. Melissa has held numerous roles including her most recent role as Director of Supplier Marketing at Avnet Technology Solutions. In…