Product Marketing for Small Tech Companies

So many small tech companies go directly from building a new solution to investing money in marketing tactics like digital marketing, social media, and PR. Unfortunately, they skip the product marketing process entirely and end up paying for it in poor results and wasted money.

Our mission at Marketing Matters is to help small businesses scale faster by working with them to clearly identify their target buyer, define a compelling messaging, and create a marketing strategy that aligns with sales.

Taking the time to complete this process before executing on other marketing tactics can make a world of difference in the quality of leads generated and the length of time required to close deals, ultimately improving customer acquisition and increasing ROI.

Specifically, we provide the following services:

• Marketing Strategy – engage your target audience fast
• Sales Enablement – arm your sales team with pitch decks, leave-behinds, call scripts, email templates, and more
• Content Creation – improve your marketing results with well-crafted content that speaks directly to your buyers’ pain points
• Marketing Consulting – get strategic advice on where to start, when to invest, and what to expect from marketing initiatives